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M.I.C.E Business Scheme 2021: support for fairs and events

The Malta Tourism Authority is committed to support tourism operators to confirm M.I.C.E. business to the Maltese Islands. This scheme is targeted to incentivise foreign corporate clients and associations to choose Malta and Gozo for their M.I.C.E. events in 2021 & 2022.

Introduction

The M.I.C.E. segment is a very important component of Malta’s tourism industry. It is known to generate a higher than average spend per tourist and important tourism traffic in the shoulder months. The Malta Tourism Authority is committed to continue investing in this segment of industry in it’s recovery and long term sustainability. This scheme is being launched with this objective.

Applications can be submitted directly by the corporate client, Professional Conference Organizer, licensed Destination Management Companies (DMCs), Hotels and Audio-visual companies for tourism travel specifically for M.I.C.E (i.e. meetings, incentives, conference, and exhibitions) activity.

Support 

A contribution will be granted towards each international delegate /registered attendee effectively travelling to attend or participate in a meeting, incentive, conference, or exhibition happening in Malta and Gozo in 2021/2022.

  • M.I.C.E. events showing that a minimum of €800 is spent in the Maltese Islands per delegate are entitled to a contribution of €150 per attendee travelling from overseas.
  • M.I.C.E. events showing that a minimum of €600 is spent in the Maltese Islands per delegate are entitled to a contribution of €75 per attendee travelling from overseas.

Application

Support under this scheme is subject to approval and is awarded at the sole discretion of the Malta Tourism Authority.

Applications can be submitted online on www.bit.ly/micescheme

Terms & Conditions

Any event can be supported one time only.

Applications will be handled on a first come first served basis.

Support is only payable post event.

Group size should not be less than 10 persons with a minimum stay of 2 nights in Malta or Gozo.

M.I.C.E. event program must showcase the destination in the best possible manner. Quality of service and product must always be ensured.

M.I.C.E. event spend in the Maltese Islands that can be submitted as proof of expenditure per delegate may include costs related to hotel accommodation, ground transportation, dining, excursions, team building activities, event production and logistics. International flights or other means of travel to and from the Maltese Islands are not eligible to be included in the calculation of expenditure per delegate.

To participate in the call for proposals and obtain funding, ask for advice from the Malta Business Agency team by filling in the following form.

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