Thursday, August 5, 2021
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International Digital Marketing: the new incentive scheme

The Maltese government has launched a new scheme aimed at companies to apply for co-financing of direct expenses for international digital marketing undertaken in calendar year 2021 in order to promote the company’s products or services in pre-defined markets abroad.

The eligible support measures are:

  • Direct advertising on the main search engines (such as Google Ads or Bing Ads), as long as the expense is targeting an international market;
  • Direct advertising on the main social medial platforms (such as LinkedIn or Facebook) as long as the expense is targeting an international market;
  • Other online platforms with direct digital advertising capabilities such as Taboola, Outbrain, Capterra, Reddit, Quora and others, especially industry and audience-specific online platforms.
  • Digital design costs (visuals, graphics, etc.) of the marketing campaign.

This incentive is open to undertakings whose purpose is to intensify their internationalisation activities with the aim of increasing their export activity.

The beneficiary must be an undertaking registered as one of the following:
a. An undertaking incorporated under the Companies Act Chapter 386 of the Laws of Malta being a partnership en nom collectif, en commandite or a limited liability company.
b. Self-employed persons registered with Jobsplus.
c. Co-operatives with the Co-operatives Board.
d. The following table lists the indicative eligible economic sectors and activities and their respective NACE code:

Malta Business Agency offers support to companies that are interested in promoting their brand in Italy or other foreign countries.

Our team will support you in the presentation of the application to the national call for proposals, as well as in the drafting and development of a marketing project.

Find out more details about our “Media and Communication” service and contact us for more information by filling out the form below.

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