Thursday, July 18, 2024
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International Digital Marketing: the new incentive scheme

The Maltese government has launched a scheme aimed at companies to apply for co-financing of direct expenses for international digital marketing in order to promote the company’s products or services in pre-defined markets abroad.

The eligible support measures are:

  • Direct advertising on the main search engines (such as Google Ads or Bing Ads), as long as the expense is targeting an international market;
  • Direct advertising on the main social medial platforms (such as LinkedIn or Facebook) as long as the expense is targeting an international market;
  • Other online platforms with direct digital advertising capabilities such as Taboola, Outbrain, Capterra, Reddit, Quora and others, especially industry and audience-specific online platforms.
  • Digital design costs (visuals, graphics, etc.) of the marketing campaign.

This incentive is open to undertakings whose purpose is to intensify their internationalisation activities with the aim of increasing their export activity.

The beneficiary must be an undertaking registered as one of the following:
a. An undertaking incorporated under the Companies Act Chapter 386 of the Laws of Malta being a partnership en nom collectif, en commandite or a limited liability company.
b. Self-employed persons registered with Jobsplus.
c. Co-operatives with the Co-operatives Board.
d. The following table lists the indicative eligible economic sectors and activities and their respective NACE code:

Malta Business Agency offers support to companies that are interested in promoting their brand in Italy or other foreign countries.

Our team will support you in the presentation of the application to the national call for proposals, as well as in the drafting and development of a marketing project.

DISCLAIMER

This article provides general information only and does not replace professional advice in any way. It is recommended to consult a qualified professional before making any important decisions regarding financial, legal or other matters. The author and the publication are not responsible for any errors or damages caused by the use of the information contained in this article.

Caterina Passariello
Caterina Passariello
President of the Canadian Chamber in Italy, a no-profit association that aims to stenght the relationships between Canadian and Italian companies and professionals. Head of the Mediterranean Academy of Culture, Tourism and Trade Institute of Malta. Business consultant and project manager with specialization in the internationalization processes of companies. Master Degree in Management Engineering, with a Thesis about how supply-chain tracking changes with Blockchain, with particular attention to Agri-Food Supply-Chain. Interested about internationalisation, blockchain, dlt, smart contract.
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