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MedaWeek: Euro-Mediterranean integration for a new post-COVID-19 economy

The ‘Mediterranean Week of Economic Leaders’, the reference event to promote Mediterranean economies, business cooperation and the Mediterranean region around the world, celebrates this year its 14th edition in hybrid format for the first time, with a face-to-face inauguration at the Casa Llotja de Mar in Barcelona and the virtual celebration of more than 14 forums, sessions and conferences, as well as different presentations of various initiatives to reactivate Mediterranean economies and the association between Europe and the Mediterranean, which will be held on the 18, 19 and 20 November.

Jointly organised by the Association of the Mediterranean Chambers of Commerce and Industry (ASCAME) and the Barcelona Chamber of Commerce, with the collaboration of leading Euro-Mediterranean organisations and the partnership of Malta Business, Imprese del Sud and Euromed International Trade, MedaWeek Barcelona positions itself as the annual meeting to give voice to the interests of the Mediterranean private sector and share trends on the socioeconomic development of the countries that integrate the region.

This year, under the slogan ‘Time to act: Stronger together’, MedaWeek Barcelona will address the post-COVID-19 situation of the key sectors in the Mediterranean economies and the opportunities that arise from the need for Euro-Mediterranean integration. Furthermore, on the occasion of the 25th Anniversary of the Barcelona Process, a new declaration will be presented at the event to reposition the Mediterranean as a key actor for recovery.

Attendance / participation is open, free, and accessible for companies, entrepreneurs and professionals, experts, consultants, and university students. The registration period is now open:

Programme 14th Edition MedaWeek Barcelona

The Forums of this edition, 14 in total, will broadly deal with key economic sectors: Healthcare, included for the first time in the history of MedaWeek Barcelona, ​​Hotels and Hospitality, Halal Industry, Business Development in Africa, and Women Entrepreneurs, a group on the rise that is achieving outstanding successes. There will also be a Summit with three forums dedicated to promoting three main areas, such as Innovation, Transformation and Digitisation of SMEs and large companies, together with the ecosystem of Startups that will be the main theme on the first day of the event: November 18.  At the same time, two Mediterranean Conferences (MedaTalks) will be held on the sector of Fairs and Congresses and multilateral financing instruments, as well as several webinars, such as the one focused on coastal tourism, among other topics, and international projects from different fields of activity will also be presented.

The textile, automotive, and logistics and distribution sectors will also be the object of study and debate in a framework of reflection in which participants will be able to exchange knowledge, success stories and good practices to lay the foundations of a model of different development based on promoting the digital, green and blue economies, in line with the United Nations Sustainable Development Goals (SDG).

This new edition offers a full agenda with a clear commitment to the transformation of the Mediterranean economies into more dynamic systems capable of learning and solving problems in situations of uncertainty such as that generated by COVID-19.

“We are facing an unknown situation, a pandemic that has paralysed our economies and confined millions of people. Euro-Mediterranean integration is key to economic recovery. It is time to rethink the Mediterranean so that it becomes a positive and reactive actor on the international scene. In this new annual event of the Mediterranean Week of Economic Leaders (MedaWeek Barcelona), the private sectors of Europe, the Mediterranean and Africa will meet again to lay the foundations for a different development model based on promoting the digital economy, the green economy and the blue one”, states Anwar Zibaoui, General Coordinator of ASCAME (the Association of Chambers of Commerce and Industry of the Mediterranean).


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