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Steve Wozniak bets on the blockchain to revolutionize the energy efficiency market

In the coming months, a team of visionaries, including Apple’s co-founder ​Steve Wozniak​, is about to launch ​EFFORCE​ – a revolutionary blockchain platform that aims at increasing energy efficiency by allowing everybody to participate in and benefit from worldwide energy efficiency projects.

It’s hard to fathom that we live in a world where humanity itself is the biggest threat to our planet. The world’s limited resources cannot even begin to match the pace of the infinite wants of our ever-growing population. This is the basic economic problem. Far from being theoretical, it has contributed significantly to climate change and is having extreme consequences on our environment.

At EFFORCE we believe in a world where sustainability does not come at the cost of profits and wide-scale upheaval. We believe in a world where sustainability actually generates outsized benefits without consumers even needing to change their habits. This is energy efficiency. But in order to reach the Efficient World Scenario as defined by the IEA we need to increase investments. It might sound impossible, but at EFFORCE we are devoted to making this vision a reality. We’re driven by the goal of building systems and technologies which operate as efficiently as possible”​ said Jacopo Visetti,​ co-founder and project lead.

The return on energy efficiency investment for industrial companies typically ranges between 20-70%. For example, a 16 year old shoe factory in London is fitted with halogen light bulbs. Last year alone, these light bulbs used 2.000 MWh of energy running up a £100,000 bill. By simply replacing these bulbs with LED lights, 600MWh of energy was saved – and the factory’s energy bill was more than halved. Of course, the improvements come at a price – a cost which is often low on the priority list of a growing business. Energy Service Companies (“ESCOs”) worldwide represent the vehicle which helps individuals locate inefficiencies and most importantly finance the restructuring needed to generate the overall saving.

ESCOs invest directly in exchange for a percentage of the savings generated. ESCO investors benefit through sizeable returns on their investment, companies benefit through the additional energy-saving cost which can be redeployed with their businesses and most importantly, the planet benefits from reduced energy consumption. Today the energy efficiency market has reached a staggering of $241 billion with 10% growth per annum. But in order to achieve the Efficient World Scenario, we need to double the size of investments to ​$580 billion by 2025.

Interestingly, the problem is not availability of projects. There is an ever increasing pipeline of deals waiting to be financed. The problem, despite the staggering potential returns, is the availability of investment.

EFFORCE was created to solve this problem. Co-founded by ​Steve Wozniak​ (“Woz”) and ​Jacopo Visetti,​ EFFORCE has brought some of the best engineering minds together. Jacopo, a 35 year old entrepreneur, has spent the past decade of his life pioneering investments in energy efficiency.

His vision, which started around a rustic kitchen table in an apartment on the outskirts of Milan, led him to build​ ​AitherCO2​, one of the world’s largest companies in the sector.

In the last 8 years AitherCO2 has helped more than 2000 clients save the equivalent of over $700 million in energy costs which correspond to more than kWh. Since Apple was founded, Woz has had the vision of building small and efficient machines that could become part of anyone’s house.

The same spirit of gathering people together to make the difference and to improve everyone’s daily life, is at the core of the whole EFFORCE venture. A team led by Jacopo’s energy expertise and Woz’s disruptive and unconstrained thinking, which came up with a solution to increase investment in the energy efficiency market. The EFFORCE platform will allow anybody in the world to finance energy efficiency projects at any investment size, at the click of a button – and crucially without the need for intermediaries.

This was not possible until now. As a result of this investment, companies listed on EFFORCE receive the energy efficiency improvement actions at no cost. Their energy meters, which will be connected to the Blockchain, send real-time data on the savings generated.

The Blockchain will certify the savings recorded in an immutable way and automatically distribute the profits generated to investors. For the first time ever, energy-saving becomes a tangible asset that can be traded on the market or used to offset our bills. Everyone can be part of the change aimed at living in a more efficient world.

EFFORCE is the missing technological link necessary to unify the ecosystem and align the interests of all stakeholders whilst creating a new liquid asset able to directly impact the world’s future.

Co-founder Steve Wozniak said: “Our idea is so simple, that with the right push, it will make a tangible impact for everyone. However, this push can’t be a single person’s battle. It needs to come from all of us together to compound its effect in such a way it becomes a reality over our life span.


This article provides general information only and does not replace professional advice in any way. It is recommended to consult a qualified professional before making any important decisions regarding financial, legal or other matters. The author and the publication are not responsible for any errors or damages caused by the use of the information contained in this article.

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